Hi, I’m Joshua Natividad

UX Researcher

Using my background in Behavioral and Cognitive Neuroscience I build functional and accessible experiences

A User interface with cartoon avatar
scroll

Latest work

Virtuoso

User Research
Virtual Reality
Accessibility
A mockup of a project
See this project

A VR Learning project built to teach people with disabilities real-world skills

Latest work

Team App website

Website Design
Webflow Development
Concept
A mockup of a project
See this project

Full website design and build for a concept team collaboration platform. This website also includes a beautiful blog. I have built the website and the blog in Webflow which has one of the best CMS for blog hosting.

Latest work

Chat App website

Website Design
Webflow Development
Concept
A mockup of a project
See this project

This is a homepage design and build for a concept project – a chat application. I designed the page first then built a responsive web page using Webflow.

About me

I studied Behavioral and Cognitive Neuroscience at the University of Florida where I found my love for improving User Experiences for all individuals. I also minored in Disabilities which taught me how to follow Universal Design principles.

Before UX/UI, I was in the world of Healthcare which has given me a deep understanding of the unique needs of all people. Nowadays, I help users through building products they love through compassion and empathy.

Outside of my professional career, you can find me:
💪🏽 Working out
📚 Reading
🎥 Watching the next hit show on Netflix.

A portrait of the applicant
Portrait created by AI

What

I do

User Experience

I create beautiful and powerful designs backed by user-centered design principles and research. Whether it's a wireframe, a usability test or a mockup I can build it.

Web Development

I build front-end projects with my background in Javascript using frameworks such as React and NextJS. From HTML and CSS to full fledged web applications I can make an impact on technical and non-technical teams